Privacy Policy
At Swan Street, we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and protect your information when you visit our website or purchase our sunglasses.
Last updated: 07/07/2025
What Information We Collect
Information You Give Us
- When you place an order: Name, delivery address, billing address, email address, phone number, and payment details
- When you create an account: Name, email address, and password
- When you contact us: Any information you provide in your communications
- When you subscribe to our newsletter: Your email address
Information We Collect Automatically
- Website usage: Pages visited, time spent on site, and how you navigate our website
- Device information: IP address, browser type, and device type
- Cookies and tracking: We use cookies to improve your experience (see our Cookie Policy)
How We Use Your Information
We use your personal data to:
- Process and fulfil your orders
- Communicate with you about your orders
- Provide customer support
- Send you marketing emails (with your consent)
- Improve our website and services
- Prevent fraud and ensure security
Legal Basis for Processing
We process your data based on:
- Contract performance: To fulfil orders and provide services
- Legitimate interests: To improve our services and prevent fraud
- Consent: For marketing communications and non-essential cookies
- Legal obligations: For tax and accounting purposes
How We Share Your Information
We only share your information when necessary:
- Delivery partners: To ship your orders (Royal Mail, DPD, etc.)
- Payment processors: To process payments securely
- Service providers: Analytics, email marketing, and website hosting
- Legal requirements: If required by law or to protect our rights
We never sell your personal data to third parties.
Your Rights
You have the right to:
- Access your personal data
- Correct inaccurate information
- Delete your data (in certain circumstances)
- Restrict processing
- Data portability (receive your data in a portable format)
- Object to processing based on legitimate interests
- Withdraw consent at any time
To exercise these rights, email us at info@swanstreet.co.uk
Data Security
We implement appropriate security measures to protect your data:
- SSL encryption for all data transfers
- Secure payment processing
- Regular security updates
- Limited access to personal data
- Regular backups with encryption
Data Retention
We keep your data for as long as necessary:
- Order information: 7 years for tax and accounting purposes
- Marketing data: Until you unsubscribe or request deletion
- Website analytics: 26 months (Google Analytics default)
- Customer service: 2 years after last contact
Cookies
We use cookies to:
- Remember your preferences and shopping cart
- Understand how you use our website
- Show you relevant advertising
- Provide essential website functionality
You can manage cookie preferences in your browser settings. For detailed information, see our Cookie Policy.
International Transfers
We primarily use UK-based service providers. When we do transfer data internationally, we ensure appropriate safeguards are in place, including:
- Adequacy decisions
- Standard contractual clauses
- Certification schemes
Marketing Communications
With your consent, we may send you:
- Product updates and new arrivals
- Special offers and discounts
- Style tips and content
You can unsubscribe at any time by:
- Clicking the unsubscribe link in any email
- Emailing us at info@swanstreet.co.uk
- Managing your preferences in your account
Children’s Privacy
Our website is not intended for children under 13. We do not knowingly collect personal data from children under 13.
Changes to This Policy
We may update this privacy policy from time to time. We’ll notify you of any significant changes by email or by posting a notice on our website.
Contact Us
If you have any questions about this privacy policy or how we handle your data:
Email: info@swanstreet.co.uk
Response time: We aim to respond within 72 hours
For complaints about data protection, you can also contact the Information Commissioner’s Office (ICO) at ico.org.uk
This privacy policy complies with UK GDPR, Data Protection Act 2018, and the Privacy and Electronic Communications Regulations.